Five Guys beats In-N-Out as America's favorite burger

Five Guys has been named America's "Burger Restaurant Brand of the Year" for 2017 beating out In-N-Out which took second place. 

The Harris Poll released their annual EquiTrend Study which listed the top 10  rankings in the burger category as follows.

  1. Five Guys Burgers and Fries
  2. In-N-Out Burger
  3. Shake Shack
  4. Wendy's
  5. Culver's
  6. Whataburger
  7. McDonald's
  8. SONIC America's Drive-In
  9. Smashburger
  10. Steak 'n Shake

The study asks consumers to rate brands based on familiarity, quality, and how likely they are to consider purchasing items. 

"The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country," Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a statement to Business Insider. "This is certainly the case with Five Guys, who has shed its 'small regional player' designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity."

Up Next:


Up Next

  • Five Guys beats In-N-Out as America's favorite burger
  • Suspect arrested while watching eclipse
  • Police: 2-month-old boy killed by family dog in Houston
  • Eclipse 2017 picture: Do you see Buddha, a man, or something else?
  • Right-wing provocateur Milo Yiannopoulos plans a return to Berkeley next month
  • NASA photographer catches space station passing eclipsed sun
  • Solar eclipse babies announced at Missouri hospital
  • Jefferson Davis monument defaced for 2nd time in less than a week
  • First responders form human chain to rescue struggling swimmer
  • Trump to outline Afghan strategy in national TV address