Dove apologizes for racially insensitive ad after backlash

(FOX NEWS) - Soap company Dove is apologizing for a Facebook ad it says “missed the mark in representing women of color thoughtfully.”

The ad has since been deleted. But according to screen grabs, it showed a black woman wearing a brown shirt remove her top to reveal a white woman wearing a lighter-colored shirt.

Dove issued an apology on Twitter and Facebook Saturday.

Up Next:


Up Next

  • Dove apologizes for racially insensitive ad after backlash
  • CAPTURED: Harford County, Delaware shooting suspect taken into custody
  • Cherokee County teacher at center of Trump t-shirt flap resigns
  • 122 arrested in national sex trafficking sting; 2 in northern Illinois
  • Mississippi school named for Confederate leader to be renamed after Obama
  • Was KSU pressured to keep cheerleaders off the field?
  • 80-year-old triathlete still going strong
  • Body found in the Atlanta sewer in Buckhead
  • Human smuggler found at Walmart with illegal immigrants in trailer pleads guilty
  • Who is Radee Labeeb Prince? Harford County workplace shooting suspect has extensive criminal history