Buono's Newest Campaign Ad - My9 New Jersey

Buono's Newest Campaign Ad

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Trenton, New Jersey (My9NJ) -

The New Jersey gubernatorial election is only a couple weeks away and Senator Barbara Buono recently released a new campaign ad which indicates that she is the only candidate actually running for this office.

In the ad Buono claims that Christie “has his sights on the Republican presidential primary, that’s why he defunded Planned Parenthood, opposes abortion rights, vetoed gay marriage and stands with the gun lobbyists on background checks. With 400,000 New Jerseyans out of work and our poverty rate at a 50 year high, Christie raised taxes on the working poor.”

A new Rutgers Eagleton poll just came out that shows Christie has a 61% approval rating. On the other hand, the poll showed that 49% of people don’t even know who Barbara Buono is and 29% of those people approve of what she is trying to do while 28% disapprove.

So what exactly can we expect in the next two week as we move closer to Election Day? Democratic Strategist Steve Ayscue chimed in on Buono’s popularity. “It’s tough to get traction when you’re in the legislature getting news coverage, mainstream news coverage number one. Number two, when you’re on a race like this statewide in two of the most expensive media markets in the country, just to give you an idea, in a New York media market alone it takes $1M to $1.2M a week just to penetrate the minds of voters. So you have to have a lot of consistency with ads. So even though the ad might be effectively done, the problem is traction, consistency and also the media market again, that would be $600,000-$700,000 a week just to be real on television” he said.

Ayscue said that this is an extremely tough race to run because Christie is a strong contender. “The governor does have a brand and he is a strong personality and he’s well-known and liked among a lot of sectors. So it is tough to do that, but from an outset she could have been more aggressive against him, but again it’s a tough tough thing to do, “he said.

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