Headline causes problems for pizza joint

Last week was a rough and confusing one for the Cocuzzo family, which runs Powelton Pizza in Philadelphia. A worker at a nearby pizza shop, one completely unrelated to Powelton Pizza, was sentenced to nine years on child porn charges. But when a news headline read "Powelton pizza shop worker gets nine years in prison," the confusion began.

Alex Cocuzzo, the owner, was busily making pizzas on Monday when Hank paid him a visit. He said that a lot of the misunderstanding was came from incomplete news reading. "Friday when it came out, not all of them were scrolling down the page," said Alex, laying pepperoni on a pie. "So we had to give a lot of explanations out to people, customers, to big events that we had. And yeah, we're still here. Hanging tough."

The article in question was factually accurate. One simply would've had to read down to the point where it says that the sentenced worker was an employee of a different venue down the street. While journalists must remain conscious of the ramifications of their work, how much responsibility does the reader bear to finish an article before reacting to it?